Thursday, September 29, 2011

Guitars and Cars: Gibson + Renault

Gibson and Renault had teamed up to build one-off showcar for Rock En Seine music festival that occurred just outside Paris about 2-3 weeks ago. The below is the original Wind Gordini. The showcar was based on this model.
(Wind Gordini)
This is Gordini by Gibson. 
Can you spot the differences? Gibson's Gordini doesn't have spoilers at the back. There is the word 'Gibson' on its door as well. There are more differences inside though.


    See that lines on the seat? They are actual guitars strings integrated into the design of the seats. 



  • The volume knob of the media player there is one of the volume knobs for guitar pots. That's why Renault keep this guitar-theme going. 


Lastly, Gibson built 5 special SG guitars which sport a similar white stripe paint treatment as the Gordini. They are reissue of the Gibson's 1961 SG. Festival goers who took part in the Gordini guitar solo competition have a chance to win one of the special guitars based on the number of votes they get on the Internet for their performance.

It is cool, yes. I wonder if this will have any 'great' impact on their sales...


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